Beck’s Vier Music Inspired Art with DJ Cheeba

Here is the long awaited advert for Becks Vier with DJ Cheeba. Concept and production by those clever folks at Outsideline.

Make no mistake, this is not a viral ad full of post production trickery… the beer fonts really were engineered very cleverly to trigger music stems and samples!

DJ Cheeba performs an exclusive live mix using Beck’s Vier beer taps to trigger audio samples and lighting effects across a grid of 600 LED-lit Beck’s bottles. In order to get the beer pumps to play music, we wired each of the 10 pumps to a custom wired Arduino board. As the pump was pulled an electronic contact was broken which then sent signals to a custom made flash application, triggering each sample.